The payment of a fair remuneration right to screenwriters and directors for the exploitation of their work represents a tiny proportion of the revenue it brings in for major media groups and online platforms. But it changes everything for creators.
The growth in digital consumption for audiovisual works makes this even more affordable every day.
In Europe, the number of Video on Demand services grew to more than 3,000 platforms between 2007 and 20111, while the revenue generated increased by 1000%. Globally, the advertising revenue from online video doubled from 2011 to 20142 to reach €11.2 billion and in 2014, Netflix welcomed 13 million new users and a 26% growth in revenue3.
Unfortunately however, the creators whose hard work and talent is at the very heart of any film’s success are often forgotten. In most cases, they are not even informed of the markets in which their films are distributed and certainly not always remunerated for the subsequent uses of their works.
An unassignable and unwaivable right to remuneration would help reduce the huge differences in treatment between authors and various operators in this sector and stimulate the creation of great new work from which both parties could benefit.
Italian Audiovisual Production Following Introduction of New Law6
1 MAVISE, European Audiovisual Observatory – 31/12/2013
2 “Remuneration of authors and performers for the use of their works and the fixations of their performances” study prepared by Europe Economics-IVIR for the European Commission
3 Le Figaro – January 2015
4 European Audiovisual Observatory 2014, film industry report 2013 produced by the Italian Ministry of Culture (MIBAC)
5 European Audiovisual Observatory, Fiction on European TV channels 2006-2013
6 OFI (Osservatorio della Fiction Italiana, Strategie contingenti, la fiction italiana/L’Italiana nella fiction, Ventiquattresimo rapporto annuale, stagione 2011-2012) and ANICA